Map the content pipeline
- Research and idea capture
- Brief and outline
- Drafting or scripting
- Visual production
- Editing and fact-checking
- Publishing
- Repurposing and distribution
Add tools only where there is friction
You do not need an AI tool at every stage. A general assistant can often cover ideation, outlining and first drafts. Specialized image or video tools become useful when those formats are central to the business.